For the past four years I’ve grown Henry’s Photo Centre like a start-up inside a national retailer — owning category, e-commerce, data, systems, and the deals that move them forward.
The role functions as a start-up within a corporate ecosystem. Six connected disciplines, run together rather than in silos.
Assortment, sourcing, pricing, and promotional strategy across online and in-store services.
Running the platform end to end and leading the migration off legacy infrastructure onto a modern Shopify stack.
Power BI reporting on campaigns, user behaviour, and competitor activity — feeding SEO and UI/UX decisions.
Standing up the division’s project environment and workflows so work ships predictably across teams.
Modernizing outdated systems and equipment to win back customers and revenue the business had been losing.
Negotiating the vendor and platform agreements that expand what the business can offer customers.
I take fragmented, under-resourced operations and turn them into competitive, customer-facing products. The work is as much plumbing and process as it is strategy.
Decisions on pricing, assortment, and experience are grounded in what the numbers and customer behaviour actually show, not in assumption.
Trusted by leaders across e-commerce, marketing, and merchandising, working hand in hand with the broader teams to deliver, not in isolation.
Lead a seven-figure division spanning online personalized printing & gifting and in-store instant printing, film development, video transfer, and passport imagery. 75,000+ e-commerce orders supported to date. Own strategy, operations, and the systems behind it all.
Grew the Produce category to roughly a quarter of each store’s sales across three locations. Led a brand-wide POS and inventory system launch, ran home-delivery e-commerce, and produced marketing across the brand.
Ran day-to-day operations, logistics, and customer service for a self-built local fresh-meat delivery platform, and owned the digital and content side across both brands.
Owned product selection and brand relationships for the Toronto division.